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May 12, 2021

On this episode I catch up with Melissa Secord, Executive Director of the Canadian Celiac Association.  Melissa, along with her small staff is handling the promotion of May, Celiac Awareness Month from a big picture, national perspective.  We chat about some of the initiatives that are being done to “Shine a Light” on celiac disease, by having iconic buildings and structures across the country lit up green during this month.  If you live near a “Shine the Light” event, please take a photo and post it with the hashtag #ShineALightOnCeliac.  We talk about the tag line, or slogan for this year – “It’s Not Pretend”, how it was arrived at and who the target audience is.  Melissa is also able to share with us the participation that large and small companies as well as private sponsors are having during this month.  I was asked to make three recipe videos using Promise Bread products as a thank you to them for being a lead sponsor of Celiac Awareness Month.  The videos will be airing on the CCA’s social media beginning on Sunday May 16th, Celiac Awareness Day.  Please watch and share – I really enjoyed making them (and you get to see me in my kitchen).  If you want to share other information about your celiac journey online, please use the hashtag #ItsNotPretend, to be part of the conversation.  There’s lots going on at the national level to do with Celiac Awareness Month, as well, there are initiatives across the country on a smaller scale.  To get the information on those activities I will be talking with Julie Greene of the CCA for next week’s episode.

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